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You spent years building your brand, invested millions in marketing, and successfully registered your trademark with IPO-Pakistan. Then, you discover a competitor operating in a different city using your exact logo, or a cheap counterfeit version of ...
By Syed Asad Hussain Zaidi · 6 September 2026
Trademark Infringement in Pakistan: Cease & Desist Letters and Legal Remedies Author Note / Last Updated: Updated September 2026 by Syed Asad Hussain Zaidi | Advocate High Court | Professional Tax Consultant You spent years building your brand, invested millions in marketing, and successfully registered your trademark with IPO-Pakistan. Then, you discover a competitor operating in a different city using your exact logo, or a cheap counterfeit version of your product flooding the local wholesale markets. This is trademark infringement. Under the Trade Marks Ordinance, 2001, holding a registration certificate grants you exclusive, nationwide monopoly rights over your brand. When those rights are violated, the law provides severe civil and criminal remedies to crush the infringer. Here is the definitive guide on how to enforce your trademark rights, issue Cease & Desist notices, and navigate IP litigation in Pakistan. --- What Constitutes Trademark Infringement? Infringement occurs when an unauthorized party uses a trademark that is "identical with or deceptively similar to" a registered trademark, in relation to goods or services for which the mark is registered, in a manner that causes public confusion. Common examples in Pakistan include: Counterfeiting: Producing fake designer clothes with exact replica logos. Phonetic Clones: Opening a fried chicken restaurant called "KFC" (Karachi Fried Chicken) to mimic the global brand. Packaging Theft: Using a completely different brand name, but copying the exact color scheme, fonts, and box shape (trade dress) of a famous local brand. Crucial Note: You can only file a statutory infringement lawsuit if your trademark is officially registered (you hold the TM-11 certificate). If your application is still pending, or if you never registered, you must file a lawsuit under the common law tort of "Passing Off," which is much harder to prove. --- Step One: The Cease & Desist (C&D) Legal Notice Litigation is expensive and slow. Before rushing to the IP Tribunal, the standard legal protocol is to dispatch a formal Cease & Desist (C&D) Notice through your legal counsel. What is a C&D Notice? It is a formal legal warning demanding that the infringer immediately stop using the trademark, destroy all counterfeit goods, and take down infringing websites/social media pages. Why is it Effective? In Pakistan, many small-scale infringers act out of ignorance rather than malice. When they receive a drafted legal notice on the letterhead of an Advocate High Court, threatening civil damages and FIA cybercrime involvement, the vast majority capitulate immediately. They will change their name and pull the products to avoid a lawsuit. Never send a C&D via WhatsApp or a personal email. It must be drafted by an IP attorney, citing specific sections of the Trade Marks Ordinance, and dispatched via registered courier to establish a paper trail for the court. --- Civil Remedies: The Intellectual Property (IP) Tribunals If the infringer ignores the C&D notice, you must escalate to civil litigation. Pakistan has specialized Intellectual Property (IP) Tribunals in major cities (Lahore, Karachi, Islamabad) designed specifically to handle these cases. When you file an infringement suit, your lawyer will seek the following civil remedies: A. The Injunction (Stay Order) This is the most powerful weapon in IP litigation. You petition the judge for an immediate temporary injunction. If granted, the court legally orders the infringer to halt all business operations under that brand name immediately, pending the final trial. If they violate the stay order, they face contempt of court and jail time. B. Search and Seizure Orders (Anton Piller Order) If you suspect the infringer will hide or destroy the counterfeit goods before the trial, the court can issue a surprise search and seizure order. Court-appointed commissioners, often backed by local police, will raid the infringer's warehouse and confiscate the counterfeit inventory. C. Damages and Account of Profits At the conclusion of the trial, the court can order the infringer to pay financial compensation. This can either be "Damages" (compensating you for lost sales and brand dilution) or an "Account of Profits" (forcing the infringer to hand over all the profit they made while illegally using your brand). --- Criminal Remedies: FIA and Customs Trademark infringement is not just a civil dispute; it is a crime. FIA Cyber Crime Wing If the infringement is occurring online (e.g., a fake Daraz store, a scam Facebook page mimicking your brand, or domain squatting), the Federal Investigation Agency (FIA) holds jurisdiction under the Prevention of Electronic Crimes Act (PECA). You can file a formal complaint, and the FIA has the authority to shut down the digital assets, block bank accounts associated with the scam, and arrest the perpetrators. Pakistan Customs Recordation If your counterfeit goods are being manufactured in China and smuggled into Pakistan, civil courts cannot stop the foreign factory. Instead, you must record your registered trademark with Pakistan Customs. Under the Customs Act, border agents have the authority to intercept, seize, and destroy shipping containers full of counterfeit goods bearing your registered trademark before they ever enter the local market. Conclusion A trademark is only as strong as your willingness to defend it. Allowing minor infringers to operate dilutes your brand's legal strength and makes it harder to stop massive counterfeiters later. By swiftly utilizing Cease & Desist notices and leveraging the power of Pakistan's IP Tribunals, you maintain the exclusivity and commercial valuation of your brand. --- Disclaimer: IP litigation involves complex civil and criminal procedures. This guide provides a general overview of remedies available under the Trade Marks Ordinance, 2001, as of 2026. Always retain a specialized IP litigator for enforcement actions.